8 Things WWE Must Do To Make Paige A Star

4. Choose Her Image Wisely

It’s been said that one of the reasons WWE has never really pushed the Divas too much- despite having some tremendously talented women on the roster in the mid 2000s, Mickie James, Trish, Victoria/Tara, etc.- is that they never really sold much merchandise. Interesting then, isn’t it, that AJ Lee has been one of the 6 or 7 featured names on WWEShop.com for quite a few months now. That means she’s selling well or she wouldn’t be there.

Why then? Might it have something to do with the fact she wears her merchandise to the ring- like all the guys do? Might the others have failed because WWE preferred them out there in bikinis, flashing unnecessarily fake breasts, thus allowing most of the fans to never know such merchandise ever existed? If anything, AJ has proven that if you allow them to wear their merchandise to the ring, like the guys do, surprise, surprise, people will buy it.

However, merchandise is only a part of what WWE will need for Paige’s image to work. In of herself, Paige already possesses an image and it’s a striking, bipolar one. The pale skin and dark hair/eyes suggest an immediate duality in her persona, which WWE would do well to build upon.

In NXT, Paige consistently appeared angry and a little brash- which suited her audience at the time. The predominantly male, hardcore fanbase rallied behind the stoic, fiercely independent Paige. For her to work as a babyface to the core fanbase, however, she will need to prove she can relax and have fun with her role aswell.

I would promote two very different personas for Paige: her in-ring one, essentially the same as it has been during her run in NXT- aggressive and fierce and a separate, confident and yet easygoing one for when she’s not wrestling, to appeal to the female fanbase. Essentially, she’s the girl whom everyone wants to be around, a joker, slightly sarcastic… until you p*ss her off. In as such, her image can work to her favour.